Omnichannel

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

The Latest

Why Inventory Accuracy is Needed to Win Over Gen Z

Born between the mid-to-late 1990s and early 2010s, Generation Z (Gen Z or Zoomers) is a diverse…

Cargo Levels Expected to Surge During Tariff Pause

Import cargo at the nation’s major container ports is expected to see a surge through this summer…

Why Unified Commerce is Powering Retail Growth

The retail landscape is undergoing a rapid transformation driven by evolving customer expectations…

Retail’s AI Revolution Begins With Composability

Artificial intelligence has transformed retail by allowing retailers to make the most of predictive…

Tips to Prevent Overselling for E-Commerce Brands

With today’s volatile trade landscape and unpredictable global supply chain disruptions, e-…

GNC Uses Drones to Elevate Inventory Management

Global health and wellness leader GNC is always searching for ways to streamline its operations and…

How Retailers Can Address Phantom Inventory

Phantom inventory is the hidden problem haunting retailers, creating costly disconnects between what…

The Fall and Rise of the American Shopping Mall

In recent decades, spending after-school hours at local shopping malls was a rite of passage for…

How to Optimize Inventory in an Era of Volatility

In today's volatile and uncertain business environment, retail supply chain executives face numerous…

Shoppers Expect Omnichannel, Personalized CX

Buyers today are demanding seamless, connected retail experiences that integrate online and offline…

How to Overcome the Inventory Distortion Problem

Inventory distortion is a critical problem for retailers and, if left unaddressed, it will only…

Why Incremental Measurement for Partner Programs

The old adage that “marketers waste half of their media spend, but don’t know which half” is…

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